This is a lose-lose outcome, as the stock market public opinion, its conventional sense of people as a business unit. Football Association to give the outside world, awareness is not only government, or business!
created the living conditions of the Chinese Football Association that there are many reasons, in particular historical period, the role of football slightly different. but one thing is certain, into professional football reforms, the Chinese Football Association's god is no longer a country, but ordinary Chinese fans.
professional league started in 1994, the Chinese Football Association is no longer from the National Sports Commission to take delivery of any funds. as the reform of professional sports and pilot units, the professional soccer league in the booming under the impetus of the income of football market soon let out of the Chinese Football Association national funding constraints, to become a unique sports body. At that time, the association as a pioneer in physical education reform, but also under the Sports Commission and the other centers and institutions to discuss the object of envy. These previous national cadres, and now the income entirely from the market, such as an annual International Management Group (IMG) to the Football Association adequate funding, personnel expenses and office costs less, there are sufficient funds to do football football resources and other project development.
2007 in the Long Lang Xiaonong said in his speech a data, in the Super League and strategic partners.
2005 �� 9 months, led by the State Sports Administration of China approved the establishment of the Football Association Super League companies, the association is also the largest shareholder. Super's total registered capital of 200 million yuan, the Chinese Football Association funding 720,000 yuan, accounting for 36% of the shares; 16 Super League clubs invested 80,000 yuan, respectively, each accounting for 4% of the shares. in accordance with the original share agreement, the Chinese Football Association is the largest shareholder, should have been carried out in accordance with the proportion of shares dividends, but Xie Yalong joined the initiative to ask a supplementary provision that football is 10 million yuan bonus ceiling.
Super's money come from? of course, professional league. The reason why the league to attract investors, sponsors and media resources number of inputs, or from China's support for football fans. cooperation with the Chinese Football Association's two major partners, Adidas, and Ruishi Ying Fang Group, they're willing to pay each year tens of millions of Chinese Football Association yuan, in the final analysis or the Chinese fans. In the category of Chinese sports, football has always been a weak program, neither results nor reputation, but after the introduction of professional football, a passion for football fans to be lighted so that sponsors have to pour in, and that makes China Football Association of a The position is very compatible. more money, it must put into the Olympics to win gold and silver medals to those projects. Of course, football is still the main part of the funds that come from the Football Association itself, only the 2007 Women to hire foreign coach due to funding difficulties, the association applied for funding to the departments concerned.
Football Association are state institutions, but it must be self-financing to support themselves, so they have a make money, more money, the association was established in 1993 Ford Depot China. This is equivalent to the Department of football management companies are independently operated on the surface of a business, in fact, very difficult to get rid of football for many years in charge. The companies in the Chinese Football Association after a regular partner, would step aside, once partners in the operational problem, it will stand up as fireman. The most successful example is the ISL bankruptcy in 2001, in time, Ford Po successfully resolved the Football Association's economic crisis, and help Chinese soccer team stormed into the World Cup and the successful completion of the basic work of preparing for the World Cup.
why the Chinese Football Association is a is a government-run context, but not to spend national treasury, mainly funded entirely by the market to solve, it can not really be out of the jurisdiction and management of General Administration of Sport. in the latest Sports Commission system wage system reform, the Chinese Football Association has once again become a salary standard, in the present society in all walks of life should be considered in the high income level, but unfortunately they do not have the best results, to return the real feed their Chinese fans.
sponsors, sponsorship from the rush to Wangfengertao
Business is the god of football, because they provide the basic guarantee of funds; but the root point of view, is the real god to the fans. Any sponsor choose to invest in football, or the fans aimed at the pockets.
select a project sponsor, mainly to see the three conditions: First, the project without a good brand, the decision is not competitive level sponsors often choose the brand standards; second, the project's market maturity and reputation. more is relatively mature and competition of resources with high reputation, the more aggregate a large number of high-quality brand sponsor, it is a customers, will take the initiative to maintain their brand value. In many cases, to a project sponsor, the sponsor is not entirely the behavior of direct value to earn much money, but to promote and market their own brands. of the business is They regard the There are three: the media program sponsorship, sports sponsorship and event sponsorship team. sponsors value most about? of course, is media exposure, so whenever the strength of the sponsor, will select the media placement directly; followed by sports teams is and event sponsorship, indirectly, enhance brand visibility and sponsorship value. Football is one sport in China, football is the most popular people and sports fans attention, so the professional league at the beginning, the Chinese Football Association sponsors tumbled the threshold of .1998 ago, when business professional league IMG, the fundamental need to worry about sponsorship problems. about the China team partner infront of the outgoing king to be right, was also IMG's president of China, he experienced the Chinese football's most prosperous and the most depressed of the two extremes.
brand sponsorship at that time to enter, because of the exclusivity issue. when the limited capacity of our development projects, the implementation of the rights of sponsors are also lacking, but she do not care, he just want to come. so at that time every day, IMG and China Football Association is Xiao Hehe. did not think recent years, such a great soccer market decline, the biggest problem now is that the entire football program in Chinese society's awareness and reputation are very poor. coupled with poor grades, League many problems, generally bad record at all levels of the national team, a lot of things together, the project management up to be difficult. strategic partner. can be more than two years course of business, loss of profit not only the largest party sponsor Siemens, the original number of customers have also evacuated. new customers in addition to Kia Motors recently joined the other did not receive substantial business links sense of a breakthrough. This not only affects the Chinese Football Association's pocketbook, but also on the normal operation of the team at all levels and Guo Zihao a negative impact on preparations, Infront's reputation is being questioned.
Yan Shiduo 2004 the first year of Super League at the tender had been released a number, according to the average annual mean of about 80 so far, to participate in the football family enterprises in China may exceed 1,000, resulting in a substantial act of corporate sponsorship should be around 150. But now, a professional league and national team game management wants to come.
at the club level, professional league since 1994, Beijing Guoan, and Henan Jianye insist on only two of 14 years, a background of a state-owned enterprises, the other is a private real estate companies. in sponsorship business level, in 1994 the first professional league sponsor sponsor gone? Marlboro is because state law limits left football, while others do?
currently Super League's main sponsor is Kingway, It entered in 2007, Canon entered in 2003, Sohu in 2005 as a new media partner, Nike in 2004 before entering. In the main sponsor of the Super League, is actually the oldest 03 years into the league of the Canon, which lost more than ten years is what brand? Siemens, Coca-Cola, Pepsi, Philips, Fujitsu, Toshiba hh
between Nike and Adidas sponsored the game
Business from the U.S. dollar tumbled threshold, and now have fled, in addition to the Olympic Games approaching the eye and sponsors of funds away, the Chinese Football Association is not and should seriously consider this? Clearly, the association's own mismanagement have led to collapse of various aspects of Chinese football, and the Football Association in cooperation with the sponsor of some stupid, bureaucratic behavior, is the root cause of sponsors to flee.
most notably in 2002, the Chinese Football Association held a national football conference in Shenzhen, announced at the Yan Shiduo Super suspension of relegation, Let sponsors headache. a sponsor in an interview on behalf of China's anger was palpable football.
is the profit-driven business decisions, the so-called non-profits can not afford early r. l, but as a partner of the Chinese Football Association, but not too far in pursuing business interests, because you are industry executives, you have to maintain your sponsors All rights and interests. In business, bad faith are to be excluded, we and the Chinese Football Association co-first is not too short, investment is also very large, but their purpose too, one that soon a thing put on the shelf, l think so, yes, some money now! r they believe can be used to sponsor only a tool to use to make money. Why is Coca-Cola, Pepsi, Siemens, the big international brands have gone? could really endure down. like Adidas, Nike sports brand that they sponsor the Chinese football is completely determined by the nature of strategic behavior brand, once they feel bad brand of Chinese football, managers too amateur, they are likely to leave. really want to that time, and that Chinese football will really far away from death. practices, but also to the two companies is quite accurate. sports sponsorship has one of the most important feature is exclusive, especially in the industry exclusive. Adidas entered China in the 1980s to sponsor football field, has been accompanied by the Chinese football, between them and the Chinese Football Association has many years of cooperation agreements, but in cooperation, it was an unhappy lot.
example, Guo Zihao many players with Nike and other sports brands signed in private, often led to disputes; Football Association to develop more event resources, China will be the original project has been split marketing team, Futsal national team, beach soccer national team from Guo Zihao stripping, by looking for other sponsors to seek more funds. they seemed to Contact to Nike, seeking funding and in-kind support, the move to Adidas furious. After a series of battles, Adidas and the Chinese Football Association in 2005, re-signed a cooperation agreement, sponsorship amount from the last few jump to rise to 6 million 5 million years, Nike has become the main sponsor of Super League, one of 12 million yuan a year to the Super League's sponsorship. the Chinese Football Association by Adidas and Nike for economic Games have certainly made money, but all the act contrary to ethical business allows the other party is dissatisfied, but also because of the immediate profit, Adidas only continue to be patient with the Chinese Football Association.
from 100000000-2100 million, the total super diving title sponsor of the Road
not only fled the Chinese football sponsor price has shrunk dramatically. Now the total Super League title actually worth? which at present or even into a Super mystery .2008 continue Kingway title, the real price of Football Association has been reluctant to openly admit, I have heard several versions, the relative accuracy of the price was 2100 yuan. No doubt, this is close to a record low point.
Chinese professional soccer in the trial before the league is a big funding gap. Football League's annual total cost is 50 million, the association generally use the Sai Huizhi contest to resolve the accommodation and reception costs, the participating teams themselves travel, the association resolved event organization costs. This low-cost way affect the operation of the league is very small.
1993 by the end of the Chinese Football Association and IMG has signed the first Chinese soccer league to promote the history of contract, then, Marlboro (1994-1998) became the first Chinese professional league overall title sponsor, sponsorship fee the first year of 120 million cost of the title each year increment by 10%.
Pepsi (1999 - 2002) is an international brand companies, its main industry is the carbonated beverage. This type of business and professional football matches has a high degree of fit of their football in China, the appetite for big, sponsorship goals are also straight nail A total naming the year 1999, Pepsi $ 10,000,000 a year, the rate of 10% annual increase, becoming a main sponsor of A. but in the end of 2002, breach of contract in the name of Pepsi-Cola company IMG, announced the early termination of the contract, the contract is actually 5 years perform only four years. exit the direct cause of the Chinese Football Association their series of period, after which the league title the total value of the irreversible decline began to appear. Of course, the Chinese Football Association are still worries about no one was home, and many took the checkbook back in the line up sponsors .2003 began, a A title by the German Siemens 2004 Super first year, Siemens took out the title to continue 8.1 million euros. with Canon, Heng Yuan Xiang, Beijing Hyundai, Chia Tai Group, seven sponsors, the first year of the platter Super worth nearly 20 million U.S. dollars. Unfortunately, the outbreak end of the year, Super is still one of the largest dividend season Super 12 club assigned to 6 million yuan each.
2005 season, the title of Siemens to lower costs, they will be super and China, two projects of total team title , Price ? 7,500,000. In fact, the Super's only 400 million euros offer. Siemens to amend the contract has been close to the league, when the Chinese Football Association has lost the possibility of finding new sponsors. Super League when he said the Secretary-General Lang Xiaonong Chinese Football Association about playing hard. season, Aifukesi cost of 600 million euros Super title can pay at the end of the season only 50 million euros. This is a major operational failure, the Chinese Football Association to sponsor promises failed to materialize, as the other reasons for withdrawal. has always been to br> 2007 �� appeared to be naked, and ultimately before the start of Kingway in the emergency, the cost of 38 million yuan to the title Super. But it is said at the end of the season, Kingway has over 800 million yuan in arrears balance.
2008 season, 21 million did not get football recognized but the value of shrinking the league title, it is an indisputable fact. one of insiders on the shrinkage phenomenon of the total title, has the most intuitive view, the market value of an item is its price, but to maintain a product in this market value of the system, not the official will and executive power to intervene, it is the choice by market forces. In fact, although the defeat of the national football , but this is not a critical element of Super England eliminated from the European Cup, Premier League would be no shock. 10-year $ 1,000,000,000 Nike sponsored the Brazilian team did not expect all the World Cup champion Brazil each. competitive level of sports, not only the definition of project standards for the price system, but without a complete league system, standardized operation of the market, excellent operations team to support it, the price of the Super League title would have been the total fall down, has fallen to the level before the professional league. ---- Kunitari Xuanshuai private insider!
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